Veterinary Business Development (VBD): Digital Transformation of Vet Times
Project Year
2022
Industry
Veterinary Publishing / Digital Media
About the Client
Veterinary Business Development (VBD) is a premier provider of insights, news, and career opportunities within the veterinary industry. Their flagship platform, Vet Times, serves as a comprehensive digital hub for veterinary professionals, offering clinical resources, job listings, and industry news.
Project Objectives
01
Rebuild and Modernize
Rebuild and modernize the Vet Times platform to meet growing user demand.
02
Site Performance
Improve site performance, scalability, and user experience..
03
Infrastructure
Ensure a secure and future-proof infrastructure.
04
Digital Ecosystem
Extend support to VBD's entire digital ecosystem including VetFile, Jobs, CPD, and the Recruitment Portal.
Challenges
Context or Background:
With an expanding user base and content library, the Vet Times platform was facing performance bottlenecks, limited scalability, and a dated user experience.
Minor Hurdles:
Managing high traffic and dynamic content.
Streamlining UI/UX for a diverse professional audience.
Maintaining consistency across multiple platforms.
Location Relevance:
Operating in the UK market required local performance optimization and integration with region-specific recruitment and publishing tools.
Omax's Approach
We led a full-scale digital transformation of Vet Times and related platforms by designing a scalable architecture, streamlining UX, implementing rigorous QA practices, and modernizing the tech stack. Our team now includes over 10 specialists across development, QA, DevOps, and design.
- Consistent delivery of sprint goals and long-term platform stability.
- Enhanced UI/UX for Vet Times and associated platforms.
- DevOps pipeline for continuous deployment and auto-scaling.
- QA testing framework and bug-free sprint releases.
- Secure backend integration with flexible content management.
Technology Stack and Rationale
Frontend:
Angular
React.js
Vue.jsBackend:
Laraval
Node.jsDatabase & Caching:
MySQL
RedisDevOps & Infrastructure:
Terraform
CDNs
NginxCMS:
WordPressResults and Value Delivered
Project execution is ongoing with stable and timely sprint releases. The rebuilt Vet Times platform is now scalable, reliable, and user-friendly. Each module and update has been delivered as per planned milestones.
Client Feedback / Metrics
VBD has expressed satisfaction with the smooth collaboration and the consistent quality of deliverables. The client continues to rely on our team not only for development but also for strategic input on platform enhancements.
Significantly improved page load times and site performance.
Higher engagement and longer session durations.
Efficient content delivery and editorial workflow.
Future-ready infrastructure prepared for ongoing feature expansion.